Nuanced Account Management Driving Excellence in B2B Sales /

Nuanced Account Management Driving Excellence in B2B Sales /

ग्रंथसूची विवरण
मुख्य लेखक: Shankar, Bala (लेखक)
निगमित लेखक: SpringerLink (Online service)
सारांश:XVII, 220 p. 8 illus.
text
भाषा:अंग्रेज़ी
प्रकाशित: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2018.
संस्करण:1st ed. 2018.
विषय:
Management.
Marketing.
Customer services.
Customer Service and Call Center.
ऑनलाइन पहुंच:https://doi.org/10.1007/978-981-10-8363-1
स्वरूप: इलेक्ट्रोनिक पुस्तक
विषय - सूची:
  • 1. Introduction and Fundamentals
  • 2. Tactics and Approaches for Sales Effectiveness
  • 3. Strategies for Deep Customer Engagement
  • 4. Skillsets and Knowledge (of Account Teams)
  • 5. Proactive Relationship Management
  • 6. Organizational and Human Resource Imperatives
  • 7. Customer Innovation Bias
  • 8. Pitfalls to Avoid
  • 9. The Payoff and Concluding Chapters.

समान संसाधन