Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Bibliografske podrobnosti
Korporativna značnica:	SpringerLink (Online service)
Drugi avtorji:	Bigne, Enrique (Editor), Rosengren, Sara (Editor)
Izvleček:	XI, 240 p. 34 illus. text
Jezik:	angleščina
Izdano:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
Izdaja:	1st ed. 2019.
Serija:	European Advertising Academy,
Teme:	Economics > Psychological aspects. Consumer behavior. Branding (Marketing). Telemarketing. Internet marketing. Economic Psychology. Consumer Behavior. Branding. Digital Marketing.
Online dostop:	https://doi.org/10.1007/978-3-658-24878-9
Format:	Elektronski Knjiga

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