Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Dades bibliogràfiques
Autor corporatiu: SpringerLink (Online service)
Altres autors: Bigne, Enrique (Editor), Rosengren, Sara (Editor)
Sumari:XI, 240 p. 34 illus.
text
Idioma:anglès
Publicat: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
Edició:1st ed. 2019.
Col·lecció:European Advertising Academy,
Matèries:
Economics > Psychological aspects.
Consumer behavior.
Branding (Marketing).
Telemarketing.
Internet marketing.
Economic Psychology.
Consumer Behavior.
Branding.
Digital Marketing.
Accés en línia:https://doi.org/10.1007/978-3-658-24878-9
Format: Electrònic eBook

Internet

https://doi.org/10.1007/978-3-658-24878-9

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