Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Bibliografische gegevens
Coauteur: SpringerLink (Online service)
Andere auteurs: Bigne, Enrique (Redacteur), Rosengren, Sara (Redacteur)
Samenvatting:XI, 240 p. 34 illus.
text
Taal:Engels
Gepubliceerd in: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
Editie:1st ed. 2019.
Reeks:European Advertising Academy,
Onderwerpen:
Economics > Psychological aspects.
Consumer behavior.
Branding (Marketing).
Telemarketing.
Internet marketing.
Economic Psychology.
Consumer Behavior.
Branding.
Digital Marketing.
Online toegang:https://doi.org/10.1007/978-3-658-24878-9
Formaat: Elektronisch Boek

Internet

https://doi.org/10.1007/978-3-658-24878-9

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