Advances in Advertising Research X Multiple Touchpoints in Brand Communication /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Bigne, Enrique (Editor), Rosengren, Sara (Editor)
Summary:	XI, 240 p. 34 illus. text
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
Edition:	1st ed. 2019.
Series:	European Advertising Academy,
Subjects:	Economics > Psychological aspects. Consumer behavior. Branding (Marketing). Telemarketing. Internet marketing. Economic Psychology. Consumer Behavior. Branding. Digital Marketing.
Online Access:	https://doi.org/10.1007/978-3-658-24878-9
Format:	Electronic eBook

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