Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
| Autor kompanije: | |
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| Daljnji autori: | , |
| Sažetak: | XI, 240 p. 34 illus. text |
| Jezik: | engleski |
| Izdano: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
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| Izdanje: | 1st ed. 2019. |
| Serija: | European Advertising Academy,
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| Teme: | |
| Online pristup: | https://doi.org/10.1007/978-3-658-24878-9 |
| Format: | Elektronički Knjiga |
Sadržaj:
- Digital Communications and Multiple Touchpoints
- Creativity in Advertising
- Consumer Responses to Multiple Communications.