Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
| Autor Corporativo: | |
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| Outros autores: | , |
| Summary: | XI, 240 p. 34 illus. text |
| Idioma: | inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2019.
|
| Edición: | 1st ed. 2019. |
| Series: | European Advertising Academy,
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| Subjects: | |
| Acceso en liña: | https://doi.org/10.1007/978-3-658-24878-9 |
| Formato: | Electrónico Libro |
Table of Contents:
- Digital Communications and Multiple Touchpoints
- Creativity in Advertising
- Consumer Responses to Multiple Communications.