Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

ग्रंथसूची विवरण
मुख्य लेखक: Weindel, Julia Katharina (लेखक)
निगमित लेखक: SpringerLink (Online service)
सारांश:XXII, 195 p. 16 illus.
text
भाषा:अंग्रेज़ी
प्रकाशित: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
संस्करण:1st ed. 2016.
श्रृंखला:Handel und Internationales Marketing Retailing and International Marketing,
विषय:
Marketing.
Sales management.
Sales and Distribution.
ऑनलाइन पहुंच:https://doi.org/10.1007/978-3-658-15037-2
स्वरूप: इलेक्ट्रोनिक पुस्तक
विषय - सूची:
  • Introduction
  • Study 1: Sector-specific Antecedents of Retail Brand Equity
  • Study 2: Reciprocity between Perceived Value and Retail Brand Equity
  • Study 3: Interdependencies within Multichannel Retail Structures
  • Final Remarks
  • References
  • Appendix.

समान संसाधन