Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
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| Corporate Author: | |
| Summary: | XXII, 195 p. 16 illus. text |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Handel und Internationales Marketing Retailing and International Marketing,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-15037-2 |
| Format: | Electronic Book |