Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
| 第一著者: | |
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| 団体著者: | |
| 要約: | XXII, 195 p. 16 illus. text |
| 言語: | 英語 |
| 出版事項: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| 版: | 1st ed. 2016. |
| シリーズ: | Handel und Internationales Marketing Retailing and International Marketing,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-658-15037-2 |
| フォーマット: | 電子媒体 図書 |
目次:
- Introduction
- Study 1: Sector-specific Antecedents of Retail Brand Equity
- Study 2: Reciprocity between Perceived Value and Retail Brand Equity
- Study 3: Interdependencies within Multichannel Retail Structures
- Final Remarks
- References
- Appendix.