Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
| Autor principal: | |
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| Autor corporatiu: | |
| Sumari: | XXII, 195 p. 16 illus. text |
| Idioma: | anglès |
| Publicat: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edició: | 1st ed. 2016. |
| Col·lecció: | Handel und Internationales Marketing Retailing and International Marketing,
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-658-15037-2 |
| Format: | Electrònic Llibre |
Taula de continguts:
- Introduction
- Study 1: Sector-specific Antecedents of Retail Brand Equity
- Study 2: Reciprocity between Perceived Value and Retail Brand Equity
- Study 3: Interdependencies within Multichannel Retail Structures
- Final Remarks
- References
- Appendix.