Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Weindel, Julia Katharina (مؤلف)
مؤلف مشترك: SpringerLink (Online service)
الملخص:XXII, 195 p. 16 illus.
text
اللغة:الإنجليزية
منشور في: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
الطبعة:1st ed. 2016.
سلاسل:Handel und Internationales Marketing Retailing and International Marketing,
الموضوعات:
Marketing.
Sales management.
Sales and Distribution.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-658-15037-2
التنسيق: الكتروني كتاب
جدول المحتويات:
  • Introduction
  • Study 1: Sector-specific Antecedents of Retail Brand Equity
  • Study 2: Reciprocity between Perceived Value and Retail Brand Equity
  • Study 3: Interdependencies within Multichannel Retail Structures
  • Final Remarks
  • References
  • Appendix.

مواد مشابهة