Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
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| Institutionell upphovsman: | |
| Sammanfattning: | XXII, 195 p. 16 illus. text |
| Språk: | engelska |
| Publicerad: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Upplaga: | 1st ed. 2016. |
| Serie: | Handel und Internationales Marketing Retailing and International Marketing,
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| Ämnen: | |
| Länkar: | https://doi.org/10.1007/978-3-658-15037-2 |
| Materialtyp: | Elektronisk Bok |
Innehållsförteckning:
- Introduction
- Study 1: Sector-specific Antecedents of Retail Brand Equity
- Study 2: Reciprocity between Perceived Value and Retail Brand Equity
- Study 3: Interdependencies within Multichannel Retail Structures
- Final Remarks
- References
- Appendix.