Marketing and AI: Shaping the Future Together Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 /

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Jeseo, Vincent (Editor), Parajuli, Jasmine (Editor)
Summary:XX, 149 p. 15 illus., 10 illus. in color.
text
Language:English
Published: Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Edition:1st ed. 2024.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Online Access:https://doi.org/10.1007/978-3-031-76193-5
Format: Electronic Book