Marketing and AI: Shaping the Future Together Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 /
| Corporate Author: | |
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| Other Authors: | , |
| Summary: | XX, 149 p. 15 illus., 10 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer Nature Switzerland : Imprint: Springer,
2024.
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| Edition: | 1st ed. 2024. |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-031-76193-5 |
| Format: | Electronic Book |