Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Библиографические подробности
Главные авторы: Wang, Jiazhuo George (Автор), Qin, Shuo (Автор), Wang, Allison (Автор)
Автор-организация: SpringerLink (Online service)
Примечания:XV, 207 p. 14 illus., 12 illus. in color.
text
Язык:английский
Опубликовано: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Издание:1st ed. 2023.
Предметы:
Branding (Marketing).
Telemarketing.
Internet marketing.
Consumer behavior.
Branding.
Digital Marketing.
Consumer Behavior.
Online-ссылка:https://doi.org/10.1007/978-981-99-6608-0
Формат: Электронный ресурс eКнига
Оглавление:
  • .1. Xiaomi: An Internet-Driven Miracle
  • Nongfu Spring: Down to the Soul of a Brand
  • Haier: A Brand That Started with A Smashed Fridge
  • Anta Sports: Rising with the Recreation of Global Brands
  • BYD: A Disrupter of the Emerging Market
  • WeChat: A Way of Life in the Information Age
  • DingTalk: The Digital Way of Working in China
  • The Ocean Engine: A Front Runner in Digital Marketing
  • A Lifestyle in the Third Place: Starbucks’ China Journey
  • Creating Beauty that Moves the World: L’Oréal in China.

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