Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Библиографические подробности
Главные авторы:	Wang, Jiazhuo George (Автор), Qin, Shuo (Автор), Wang, Allison (Автор)
Автор-организация:	SpringerLink (Online service)
Примечания:	XV, 207 p. 14 illus., 12 illus. in color. text
Язык:	английский
Опубликовано:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Издание:	1st ed. 2023.
Предметы:	Branding (Marketing). Telemarketing. Internet marketing. Consumer behavior. Branding. Digital Marketing. Consumer Behavior.
Online-ссылка:	https://doi.org/10.1007/978-981-99-6608-0
Формат:	Электронный ресурс Книга

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