Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Bibliografische gegevens
Hoofdauteurs:	Wang, Jiazhuo George (Auteur), Qin, Shuo (Auteur), Wang, Allison (Auteur)
Coauteur:	SpringerLink (Online service)
Samenvatting:	XV, 207 p. 14 illus., 12 illus. in color. text
Taal:	Engels
Gepubliceerd in:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Editie:	1st ed. 2023.
Onderwerpen:	Branding (Marketing). Telemarketing. Internet marketing. Consumer behavior. Branding. Digital Marketing. Consumer Behavior.
Online toegang:	https://doi.org/10.1007/978-981-99-6608-0
Formaat:	Elektronisch Boek

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