Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Bibliographic Details
Main Authors:	Wang, Jiazhuo George (Author), Qin, Shuo (Author), Wang, Allison (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XV, 207 p. 14 illus., 12 illus. in color. text
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edition:	1st ed. 2023.
Subjects:	Branding (Marketing). Telemarketing. Internet marketing. Consumer behavior. Branding. Digital Marketing. Consumer Behavior.
Online Access:	https://doi.org/10.1007/978-981-99-6608-0
Format:	Electronic eBook

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