Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Dades bibliogràfiques
Autors principals:	Wang, Jiazhuo George (Autor), Qin, Shuo (Autor), Wang, Allison (Autor)
Autor corporatiu:	SpringerLink (Online service)
Sumari:	XV, 207 p. 14 illus., 12 illus. in color. text
Idioma:	anglès
Publicat:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edició:	1st ed. 2023.
Matèries:	Branding (Marketing). Telemarketing. Internet marketing. Consumer behavior. Branding. Digital Marketing. Consumer Behavior.
Accés en línia:	https://doi.org/10.1007/978-981-99-6608-0
Format:	Electrònic Llibre

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