Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Библиографические подробности
Главные авторы: Huang, Lin (Автор), Gao, Biao (Автор), Gao, Mengjia (Автор)
Автор-организация: SpringerLink (Online service)
Примечания:XIX, 212 p. 7 illus.
text
Язык:английский
Опубликовано: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Издание:1st ed. 2023.
Серии:Kobe University Monograph Series in Social Science Research,
Предметы:
Consumer behavior.
Telemarketing.
Internet marketing.
Technological innovations.
Digital media.
Consumer Behavior.
Digital Marketing.
Innovation and Technology Management.
Technology Commercialization.
Digital and New Media.
Online-ссылка:https://doi.org/10.1007/978-981-99-4129-2
Формат: Электронный ресурс Книга

Internet

https://doi.org/10.1007/978-981-99-4129-2

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