Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Detalhes bibliográficos
Principais autores: Huang, Lin (Autor), Gao, Biao (Autor), Gao, Mengjia (Autor)
Autor Corporativo: SpringerLink (Online service)
Resumo:XIX, 212 p. 7 illus.
text
Idioma:inglês
Publicado em: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edição:1st ed. 2023.
coleção:Kobe University Monograph Series in Social Science Research,
Assuntos:
Consumer behavior.
Telemarketing.
Internet marketing.
Technological innovations.
Digital media.
Consumer Behavior.
Digital Marketing.
Innovation and Technology Management.
Technology Commercialization.
Digital and New Media.
Acesso em linha:https://doi.org/10.1007/978-981-99-4129-2
Formato: Recurso Eletrônico Livro

Internet

https://doi.org/10.1007/978-981-99-4129-2

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