Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Bibliografski detalji
Glavni autori: Huang, Lin (Autor), Gao, Biao (Autor), Gao, Mengjia (Autor)
Autor kompanije: SpringerLink (Online service)
Sažetak:XIX, 212 p. 7 illus.
text
Jezik:engleski
Izdano: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Izdanje:1st ed. 2023.
Serija:Kobe University Monograph Series in Social Science Research,
Teme:
Consumer behavior.
Telemarketing.
Internet marketing.
Technological innovations.
Digital media.
Consumer Behavior.
Digital Marketing.
Innovation and Technology Management.
Technology Commercialization.
Digital and New Media.
Online pristup:https://doi.org/10.1007/978-981-99-4129-2
Format: Elektronički Knjiga

Internet

https://doi.org/10.1007/978-981-99-4129-2

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