Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

מידע ביבליוגרפי
Main Authors: Huang, Lin (Author), Gao, Biao (Author), Gao, Mengjia (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:XIX, 212 p. 7 illus.
text
שפה:אנגלית
יצא לאור: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
מהדורה:1st ed. 2023.
סדרה:Kobe University Monograph Series in Social Science Research,
נושאים:
Consumer behavior.
Telemarketing.
Internet marketing.
Technological innovations.
Digital media.
Consumer Behavior.
Digital Marketing.
Innovation and Technology Management.
Technology Commercialization.
Digital and New Media.
גישה מקוונת:https://doi.org/10.1007/978-981-99-4129-2
פורמט: אלקטרוני ספר

אינטרנט

https://doi.org/10.1007/978-981-99-4129-2

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