Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Détails bibliographiques
Auteurs principaux: Huang, Lin (Auteur), Gao, Biao (Auteur), Gao, Mengjia (Auteur)
Collectivité auteur: SpringerLink (Online service)
Résumé:XIX, 212 p. 7 illus.
text
Langue:anglais
Publié: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Édition:1st ed. 2023.
Collection:Kobe University Monograph Series in Social Science Research,
Sujets:
Consumer behavior.
Telemarketing.
Internet marketing.
Technological innovations.
Digital media.
Consumer Behavior.
Digital Marketing.
Innovation and Technology Management.
Technology Commercialization.
Digital and New Media.
Accès en ligne:https://doi.org/10.1007/978-981-99-4129-2
Format: Électronique Livre

Internet

https://doi.org/10.1007/978-981-99-4129-2

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