Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Detalhes bibliográficos
Principais autores:	Huang, Lin (Autor), Gao, Biao (Autor), Gao, Mengjia (Autor)
Autor Corporativo:	SpringerLink (Online service)
Resumo:	XIX, 212 p. 7 illus. text
Idioma:	inglês
Publicado em:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edição:	1st ed. 2023.
coleção:	Kobe University Monograph Series in Social Science Research,
Assuntos:	Consumer behavior. Telemarketing. Internet marketing. Technological innovations. Digital media. Consumer Behavior. Digital Marketing. Innovation and Technology Management. Technology Commercialization. Digital and New Media.
Acesso em linha:	https://doi.org/10.1007/978-981-99-4129-2
Formato:	Recurso Eletrônico Livro

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