Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

書誌詳細
主要な著者:	Huang, Lin (著者), Gao, Biao (著者), Gao, Mengjia (著者)
団体著者:	SpringerLink (Online service)
要約:	XIX, 212 p. 7 illus. text
言語:	英語
出版事項:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
版:	1st ed. 2023.
シリーズ:	Kobe University Monograph Series in Social Science Research,
主題:	Consumer behavior. Telemarketing. Internet marketing. Technological innovations. Digital media. Consumer Behavior. Digital Marketing. Innovation and Technology Management. Technology Commercialization. Digital and New Media.
オンライン･アクセス:	https://doi.org/10.1007/978-981-99-4129-2
フォーマット:	電子媒体図書

類似資料

Artificial Intelligence along the Customer Journey A Customer Experience Perspective /
著者:: Barone, Ada Maria, 等
出版事項: (2023)

Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo /
著者:: Yang, Changzheng
出版事項: (2022)

New Consumer Behavior Theories from Japan
著者:: Shimizu, Akira
出版事項: (2021)

Advances in Advertising Research IX Power to Consumers /
出版事項: (2018)

Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /
著者:: Wang, Jiazhuo George, 等
出版事項: (2023)

The Palgrave Handbook of Interactive Marketing
出版事項: (2023)

Contemporary Trends in Marketing Problems, Processes and Prospects /
出版事項: (2023)

Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas /
著者:: Alaniz, Teresa, 等
出版事項: (2024)

Reengineering Corporate Communication A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
著者:: Seebacher, Uwe
出版事項: (2022)

Trends in Tourist Behavior New Products and Experiences from Europe /
出版事項: (2019)

Omni-personal Luxury How to Transform your Luxury Business for the Digital Age /
著者:: Schmitt, Rebecca, 等
出版事項: (2022)

Influencer Marketing for Brands What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
著者:: Levin, Aron
出版事項: (2020)

The Right Sensory Mix Decoding Customers’ Behavior and Preferences /
著者:: Derval, Diana
出版事項: (2022)

Concepts of Quality Connected to Social Media and Emotions
著者:: Vlad, Denisa Elena
出版事項: (2020)

Brand Hate Navigating Consumer Negativity in the Digital World /
著者:: Kucuk, S. Umit
出版事項: (2019)

The Post-Pandemic Business Playbook Customer-Centric Solutions to Help Your Firm Grow /
著者:: Mintz, Ofer
出版事項: (2021)

Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
出版事項: (2018)

Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
出版事項: (2019)

Customer Success Management Helping Business Customers Achieve Their Goals /
著者:: Kleinaltenkamp, Michael, 等
出版事項: (2023)

Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour /
著者:: Mattia, Giovanni, 等
出版事項: (2021)

Product Innovation Management Intelligence, Discovery, Development /
著者:: Biazzo, Stefano, 等
出版事項: (2021)

Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
出版事項: (2019)

Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 /
出版事項: (2021)

Reality Lost Markets of Attention, Misinformation and Manipulation /
著者:: Hendricks, Vincent F., 等
出版事項: (2019)

Leading Edge Technologies in Fashion Innovation Product Design and Development Process from Materials to the End Products to Consumers /
出版事項: (2022)

International Marketing Research A Transformative Approach /
著者:: Kumar, V.
出版事項: (2024)

Marketing in a Transition Economy New Realities, Challenges, and Prospects /
著者:: Hossain, Muhammad Ismail, 等
出版事項: (2024)

The New Luxury Experience Creating the Ultimate Customer Experience /
著者:: Batat, Wided
出版事項: (2019)

Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific /
出版事項: (2021)

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
出版事項: (2018)

Brand Gender Increasing Brand Equity through Brand Personality /
著者:: Lieven, Theo
出版事項: (2018)

Transformative Marketing Combining New Age Technologies and Human Insights /
著者:: Kumar, V., 等
出版事項: (2024)

Order in Chaos - Cybernetics of Brand Management
著者:: Errichiello, Oliver, 等
出版事項: (2022)

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World Proceedings of the 2011 World Marketing Congress /
出版事項: (2017)

Digital Business in Africa Social Media and Related Technologies /
出版事項: (2022)

Customer Engagement in Theory and Practice A Marketing Management Perspective /
著者:: Żyminkowska, Katarzyna
出版事項: (2019)

Design Thinking for Food Well-Being The Art of Designing Innovative Food Experiences /
出版事項: (2021)

Social Commerce Consumer Behaviour in Online Environments /
出版事項: (2019)

Brand Storytelling in the Digital Age Theories, Practice and Application /
著者:: Moin, S M A.
出版事項: (2020)

Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times /
著者:: Rizomyliotis, Ioannis, 等
出版事項: (2017)