Selling to China Stories of Success, Failure, and Constant Change /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Gibbs, Ker D. (Editor)
Summary:	XXI, 193 p. 14 illus., 13 illus. in color. text
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Edition:	1st ed. 2023.
Subjects:	Asia > Economic conditions. Business. Management science. International economic integration. Globalization. Asian Economics. Business and Management. Economic Aspects of Globalization.
Online Access:	https://doi.org/10.1007/978-981-99-1953-6
Format:	Electronic Book

Table of Contents:

Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own path
Chapter 1 Sports marketing and media
Chapter 2 China’s Auto Industry and the Race to a Sustainable Future
Chapter 3 Digital Marketing in China
Chapter 4 Manufacturing and Supply Chain
Chapter 5 Industrial and Diversified Industries
Chapter 6 Industrial and Consumer Business.

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