Artificial Intelligence for Strategic Communication

书目详细资料
主要作者:	Sutherland, Karen E. (Author)
企业作者:	SpringerLink (Online service)
总结:	XXXI, 486 p. 36 illus., 20 illus. in color. text
语言:	英语
出版:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2025.
版:	1st ed. 2025.
主题:	Telemarketing. Internet marketing. Artificial intelligence. Technological innovations. Technology > Sociological aspects. Information technology. Digital Marketing. Artificial Intelligence. Innovation and Technology Management. Information and Communication Technologies (ICT).
在线阅读:	https://doi.org/10.1007/978-981-96-2575-8
格式:	电子图书

书本目录:

Part I: Foundations of AI in Strategic Communication
Chapter 1: Introduction to AI, Its History and Use in Strategic Communication
Chapter 2: AI and Strategic Communication: An Overview
Chapter 3: Ethical Challenges in Strategic Communication: Identification and Mitigation Strategies
Part II: Integrating AI with Strategic Communication Practices
Chapter 4: AI for Developing Communication Strategies
Chapter 5: AI for Content Creation
Chapter 6: AI Tools and Techniques for Strategic Communication: Text
Chapter 7: AI Tools and Techniques for Strategic Communication: Images
Chapter 8: AI Tools and Techniques for Strategic Communication: Audio and Video
Chapter 9: Fact Checking AI Generated Content
Chapter 10: Editing and Synthesising AI Generated Content to Deliver Professional Communication Materials
Chapter 11: Evaluation of AI for Strategic Communication Practices and Continuous Improvement
Part III: Future Perspectives and Concluding Insights
Chapter 12: AI and the Future of Strategic Communication
Chapter 13: Concluding Insights and AI for Strategic Communication – A Model for Practice
Chapter 14: AI in Strategic Communication Resources.

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