A Critical Public Relations Approach to Crisis Communication and Management A Case Study of Malaysia Airlines Flight MH370 Disappearance /
| 第一著者: | |
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| 団体著者: | |
| 要約: | XXI, 223 p. 6 illus., 2 illus. in color. text |
| 言語: | 英語 |
| 出版事項: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2022.
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| 版: | 1st ed. 2022. |
| シリーズ: | The M.A.K. Halliday Library Functional Linguistics Series,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-981-19-6258-5 |
| フォーマット: | 電子媒体 図書 |
目次:
- Mh370 as a national PR case: controversy and challenges
- PR research on national crises: national image and crisis response
- Theoretical framework, research methodology and data
- Crisis framing and image restoration: national media representations of Malaysia's image in the Mh370 disappearance
- Communication practice and institutional power: discursive representations of crisis response in the mh370 disappearance
- Discussion and implications: discourse and PR practice.