A Critical Public Relations Approach to Crisis Communication and Management A Case Study of Malaysia Airlines Flight MH370 Disappearance /
| المؤلف الرئيسي: | |
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| مؤلف مشترك: | |
| الملخص: | XXI, 223 p. 6 illus., 2 illus. in color. text |
| اللغة: | الإنجليزية |
| منشور في: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2022.
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| الطبعة: | 1st ed. 2022. |
| سلاسل: | The M.A.K. Halliday Library Functional Linguistics Series,
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1007/978-981-19-6258-5 |
| التنسيق: | الكتروني كتاب |
جدول المحتويات:
- Mh370 as a national PR case: controversy and challenges
- PR research on national crises: national image and crisis response
- Theoretical framework, research methodology and data
- Crisis framing and image restoration: national media representations of Malaysia's image in the Mh370 disappearance
- Communication practice and institutional power: discursive representations of crisis response in the mh370 disappearance
- Discussion and implications: discourse and PR practice.