Dealing with Socially Responsible Consumers Studies in Marketing /
| 企業作者: | |
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| 其他作者: | |
| 總結: | XLII, 564 p. 60 illus., 51 illus. in color. text |
| 語言: | 英语 |
| 出版: |
Singapore :
Springer Nature Singapore : Imprint: Palgrave Macmillan,
2022.
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| 版: | 1st ed. 2022. |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-981-19-4457-4 |
| 格式: | 電子 圖書 |
書本目錄:
- Section 1: Introduction
- Section 2: Key Principles and Concepts
- Section 3: Current Developments (Review of extant literature)
- Section 4: Case Studies.