Dealing with Socially Responsible Consumers Studies in Marketing /

Dealing with Socially Responsible Consumers Studies in Marketing /

Bibliografische gegevens
Coauteur: SpringerLink (Online service)
Andere auteurs: Bhattacharyya, Jishnu (Redacteur)
Samenvatting:XLII, 564 p. 60 illus., 51 illus. in color.
text
Taal:Engels
Gepubliceerd in: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2022.
Editie:1st ed. 2022.
Onderwerpen:
Marketing.
Business ethics.
Industrial management > Environmental aspects.
Business Ethics.
Corporate Environmental Management.
Online toegang:https://doi.org/10.1007/978-981-19-4457-4
Formaat: Elektronisch Boek
Inhoudsopgave:
  • Section 1: Introduction
  • Section 2: Key Principles and Concepts
  • Section 3: Current Developments (Review of extant literature)
  • Section 4: Case Studies.

Gelijkaardige items