Dealing with Socially Responsible Consumers Studies in Marketing /

Dealing with Socially Responsible Consumers Studies in Marketing /

Manylion Llyfryddiaeth
Awdur Corfforaethol: SpringerLink (Online service)
Awduron Eraill: Bhattacharyya, Jishnu (Golygydd)
Crynodeb:XLII, 564 p. 60 illus., 51 illus. in color.
text
Iaith:Saesneg
Cyhoeddwyd: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2022.
Rhifyn:1st ed. 2022.
Pynciau:
Marketing.
Business ethics.
Industrial management > Environmental aspects.
Business Ethics.
Corporate Environmental Management.
Mynediad Ar-lein:https://doi.org/10.1007/978-981-19-4457-4
Fformat: Electronig Llyfr
Tabl Cynhwysion:
  • Section 1: Introduction
  • Section 2: Key Principles and Concepts
  • Section 3: Current Developments (Review of extant literature)
  • Section 4: Case Studies.

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