New Consumer Behavior Theories from Japan
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Samenvatting: | XI, 212 p. 68 illus., 61 illus. in color. text |
| Taal: | Engels |
| Gepubliceerd in: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2021.
|
| Editie: | 1st ed. 2021. |
| Reeks: | Advances in Japanese Business and Economics,
27 |
| Onderwerpen: | |
| Online toegang: | https://doi.org/10.1007/978-981-16-1127-8 |
| Formaat: | Elektronisch Boek |
Inhoudsopgave:
- Japanese consumers and media usage
- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers
- Measuring the impact of a blog: Quantitative and qualitative aspects
- Studies on commitment
- Mechanism of attitude formation for consumers who convey information
- Emergence of communication-oriented consumer
- Research on uncertain listeners
- Studies on connoisseurs
- Brand rating in the age of information sharing
- A new decision-making process—a circulating-type communications model.