New Consumer Behavior Theories from Japan
| Autore principale: | |
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| Ente Autore: | |
| Riassunto: | XI, 212 p. 68 illus., 61 illus. in color. text |
| Lingua: | inglese |
| Pubblicazione: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2021.
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| Edizione: | 1st ed. 2021. |
| Serie: | Advances in Japanese Business and Economics,
27 |
| Soggetti: | |
| Accesso online: | https://doi.org/10.1007/978-981-16-1127-8 |
| Natura: | Elettronico Libro |
Sommario:
- Japanese consumers and media usage
- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers
- Measuring the impact of a blog: Quantitative and qualitative aspects
- Studies on commitment
- Mechanism of attitude formation for consumers who convey information
- Emergence of communication-oriented consumer
- Research on uncertain listeners
- Studies on connoisseurs
- Brand rating in the age of information sharing
- A new decision-making process—a circulating-type communications model.