Services Marketing Issues in Emerging Economies

Detalles Bibliográficos
Autor Corporativo:	SpringerLink (Online service)
Otros Autores:	Adhikari, Atanu (Editor)
Sumario:	XVI, 195 p. 14 illus., 8 illus. in color. text
Lenguaje:	inglés
Publicado:	Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
Edición:	1st ed. 2020.
Materias:	Marketing. Service industries. International economic integration. Globalization. Services. Emerging Markets and Globalization.
Acceso en línea:	https://doi.org/10.1007/978-981-15-8787-0
Formato:	Electrónico Libro

Tabla de Contenidos:

Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting
Designing the Service Experience for Online Shoppers in Emerging Economies
Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India
E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications
Institutional Arrangements and Inter-Organizational Governance in Service Companies
Distribution Service Issues in Emerging Rural Markets With Special Reference to India
Marketing-Mix and Customer Loyalty in Services Marketing.

Ejemplares similares