Services Marketing Issues in Emerging Economies

ग्रंथसूची विवरण
निगमित लेखक:	SpringerLink (Online service)
अन्य लेखक:	Adhikari, Atanu (संपादक)
सारांश:	XVI, 195 p. 14 illus., 8 illus. in color. text
भाषा:	अंग्रेज़ी
प्रकाशित:	Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
संस्करण:	1st ed. 2020.
विषय:	Marketing. Service industries. International economic integration. Globalization. Services. Emerging Markets and Globalization.
ऑनलाइन पहुंच:	https://doi.org/10.1007/978-981-15-8787-0
स्वरूप:	इलेक्ट्रोनिक पुस्तक

विषय - सूची:

Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting
Designing the Service Experience for Online Shoppers in Emerging Economies
Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India
E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications
Institutional Arrangements and Inter-Organizational Governance in Service Companies
Distribution Service Issues in Emerging Rural Markets With Special Reference to India
Marketing-Mix and Customer Loyalty in Services Marketing.

समान संसाधन