Services Marketing Issues in Emerging Economies
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| Other Authors: | |
| Summary: | XVI, 195 p. 14 illus., 8 illus. in color. text |
| Language: | English |
| Published: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2020.
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| Edition: | 1st ed. 2020. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-981-15-8787-0 |
| Format: | Electronic Book |
Table of Contents:
- Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting
- Designing the Service Experience for Online Shoppers in Emerging Economies
- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India
- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications
- Institutional Arrangements and Inter-Organizational Governance in Service Companies
- Distribution Service Issues in Emerging Rural Markets With Special Reference to India
- Marketing-Mix and Customer Loyalty in Services Marketing.