Services Marketing Issues in Emerging Economies
| Autor corporatiu: | |
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| Altres autors: | |
| Sumari: | XVI, 195 p. 14 illus., 8 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2020.
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| Edició: | 1st ed. 2020. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-981-15-8787-0 |
| Format: | Electrònic Llibre |
Taula de continguts:
- Servicescape and E-servicescape Design Issues in Emerging Markets: Imperatives, Challenges, and Agenda Setting
- Designing the Service Experience for Online Shoppers in Emerging Economies
- Service Issues affecting Consumer Behaviour towards E-commerce Purchases in India
- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications
- Institutional Arrangements and Inter-Organizational Governance in Service Companies
- Distribution Service Issues in Emerging Rural Markets With Special Reference to India
- Marketing-Mix and Customer Loyalty in Services Marketing.