Marketing and Smart Technologies Proceedings of ICMarkTech 2019 /

書誌詳細
団体著者:	SpringerLink (Online service)
その他の著者:	Rocha, Álvaro (編集者), Reis, José Luís (編集者), Peter, Marc K. (編集者), Bogdanović, Zorica (編集者)
要約:	XXVI, 458 p. 91 illus., 63 illus. in color. text
言語:	英語
出版事項:	Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
版:	1st ed. 2020.
シリーズ:	Smart Innovation, Systems and Technologies, 167
主題:	Computational intelligence. Artificial intelligence. Engineering > Data processing. Data mining. Computational Intelligence. Artificial Intelligence. Data Engineering. Data Mining and Knowledge Discovery.
オンライン･アクセス:	https://doi.org/10.1007/978-981-15-1564-4
フォーマット:	電子媒体図書

目次:

The Digital Advertising Conceptual Flow - A Literature Review
Featured Snippets Results in Google Web Search: An Exploratory Study
Willingness to pay a premium price for streaming services: the role of trust in services
Websites as spaces of confluence: narratives and the pursuit of legitimacy
User Behavior: The Case of Instagram
The Influence of YouTubers in Consumer Behavior.

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