Marketing and Smart Technologies Proceedings of ICMarkTech 2019 /

Dades bibliogràfiques
Autor corporatiu:	SpringerLink (Online service)
Altres autors:	Rocha, Álvaro (Editor), Reis, José Luís (Editor), Peter, Marc K. (Editor), Bogdanović, Zorica (Editor)
Sumari:	XXVI, 458 p. 91 illus., 63 illus. in color. text
Idioma:	anglès
Publicat:	Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
Edició:	1st ed. 2020.
Col·lecció:	Smart Innovation, Systems and Technologies, 167
Matèries:	Computational intelligence. Artificial intelligence. Engineering > Data processing. Data mining. Computational Intelligence. Artificial Intelligence. Data Engineering. Data Mining and Knowledge Discovery.
Accés en línia:	https://doi.org/10.1007/978-981-15-1564-4
Format:	Electrònic Llibre

Taula de continguts:

The Digital Advertising Conceptual Flow - A Literature Review
Featured Snippets Results in Google Web Search: An Exploratory Study
Willingness to pay a premium price for streaming services: the role of trust in services
Websites as spaces of confluence: narratives and the pursuit of legitimacy
User Behavior: The Case of Instagram
The Influence of YouTubers in Consumer Behavior.

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