Workbook for Entrepreneurship and Innovation Theory, Practice and Context /

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Mazzarol, Tim (مؤلف), Reboud, Sophie (مؤلف)
مؤلف مشترك: SpringerLink (Online service)
الملخص:XI, 215 p. 28 illus.
text
اللغة:الإنجليزية
منشور في: Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
الطبعة:4th ed. 2020.
سلاسل:Springer Texts in Business and Economics,
الموضوعات:
الوصول للمادة أونلاين:https://doi.org/10.1007/978-981-13-9416-4
التنسيق: الكتروني كتاب
جدول المحتويات:
  • Chapter 1: Entrepreneurship as a social and economic process
  • Chapter 2: The Entrepreneur
  • Chapter 3: The entrepreneurial process
  • Chapter 4: Intrapreneurship
  • Chapter 5: Innovation in small firms
  • Chapter 6: Adoption and diffusion of innovation
  • Chapter 7: Planning, business models and strategy
  • Chapter 8: Team building, company leadership and strategic alliances
  • Chapter 9: Financing the venture
  • Chapter 10: Intellectual property management
  • Chapter 11: Risk management and innovation
  • Chapter 12: Disruptive innovations and the commercialisation of technology
  • Chapter 13: Social entrepreneurship and cooperative enterprise.