China-Focused Cases Selected Winners of the CEIBS Global Case Contest.

গ্রন্থ-পঞ্জীর বিবরন
সংস্থা লেখক:	SpringerLink (Online service)
সংক্ষিপ্ত:	XVI, 194 p. 65 illus., 24 illus. in color. text
ভাষা:	ইংরেজি
প্রকাশিত:	Singapore : Springer Nature Singapore : Imprint: Springer, 2019.
সংস্করন:	1st ed. 2019.
বিষয়গুলি:	Business. Asia. Entrepreneurship. New business enterprises. Economic development. Asian Business. Economic Growth.
অনলাইন ব্যবহার করুন:	https://doi.org/10.1007/978-981-13-2706-3
বিন্যাস:	বৈদ্যুতিক বৈদ্যুতিন গ্রন্থ

সূচিপত্রের সারণি:

Chapter1 FamilyMart: “Internet Plus” Strategy
Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
Chapter4 Huawei’s Quest for Global Markets
Chapter5 Tecno Mobile’s Growth Strategies in Africa
Chapter6 Can Starbucks Sustain Its High Prices in China?
Chapter7 ofo: A Bike Sharing Firm From Campus
Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu"
Chapter9 Why Didn’t the SF Heike Project Succeed?
Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.

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