Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

書誌詳細
主要な著者:	Zeng, Guojun (著者), de Vries, Henk J. (著者), Go, Frank M. (著者)
団体著者:	SpringerLink (Online service)
要約:	XVII, 126 p. 26 illus. text
言語:	英語
出版事項:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
版:	1st ed. 2019.
主題:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
オンライン･アクセス:	https://doi.org/10.1007/978-981-13-0986-1
フォーマット:	電子媒体図書

目次:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

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