Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

מידע ביבליוגרפי
Main Authors: Zeng, Guojun (Author), de Vries, Henk J. (Author), Go, Frank M. (Author)
מחבר תאגידי: SpringerLink (Online service)
סיכום:XVII, 126 p. 26 illus.
text
שפה:אנגלית
יצא לאור: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
מהדורה:1st ed. 2019.
נושאים:
Tourism.
Management.
Globalization.
International economic integration.
Tourism Management.
Emerging Markets and Globalization.
גישה מקוונת:https://doi.org/10.1007/978-981-13-0986-1
פורמט: אלקטרוני ספר
תוכן הענינים:
  • 1. Introduction
  • 2. Authenticity versus Standardization
  • 3. Translocality
  • 4. Methodology
  • 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
  • 6. Case Study of Authentic Shanxi Cuisine in Guangzhou
  • 7. Case Study of Authentic Hunan Cuisine in Guangzhou
  • 8. Conclusion and Discussion.

פריטים דומים