Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Bibliografiset tiedot
Päätekijät: Zeng, Guojun (Tekijä), de Vries, Henk J. (Tekijä), Go, Frank M. (Tekijä)
Yhteisötekijä: SpringerLink (Online service)
Yhteenveto:XVII, 126 p. 26 illus.
text
Kieli:englanti
Julkaistu: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
Painos:1st ed. 2019.
Aiheet:
Tourism.
Management.
Globalization.
International economic integration.
Tourism Management.
Emerging Markets and Globalization.
Linkit:https://doi.org/10.1007/978-981-13-0986-1
Aineistotyyppi: Elektroninen Kirja
Sisällysluettelo:
  • 1. Introduction
  • 2. Authenticity versus Standardization
  • 3. Translocality
  • 4. Methodology
  • 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
  • 6. Case Study of Authentic Shanxi Cuisine in Guangzhou
  • 7. Case Study of Authentic Hunan Cuisine in Guangzhou
  • 8. Conclusion and Discussion.

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