Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Manylion Llyfryddiaeth
Prif Awduron:	Zeng, Guojun (Awdur), de Vries, Henk J. (Awdur), Go, Frank M. (Awdur)
Awdur Corfforaethol:	SpringerLink (Online service)
Crynodeb:	XVII, 126 p. 26 illus. text
Iaith:	Saesneg
Cyhoeddwyd:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
Rhifyn:	1st ed. 2019.
Pynciau:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
Mynediad Ar-lein:	https://doi.org/10.1007/978-981-13-0986-1
Fformat:	Electronig Llyfr

Tabl Cynhwysion:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

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