Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Podrobná bibliografie
Hlavní autoři:	Zeng, Guojun (Autor), de Vries, Henk J. (Autor), Go, Frank M. (Autor)
Korporativní autor:	SpringerLink (Online service)
Shrnutí:	XVII, 126 p. 26 illus. text
Jazyk:	angličtina
Vydáno:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
Vydání:	1st ed. 2019.
Témata:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
On-line přístup:	https://doi.org/10.1007/978-981-13-0986-1
Médium:	Elektronický zdroj Kniha

Obsah:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

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