Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /
| Autors principals: | , , |
|---|---|
| Autor corporatiu: | |
| Sumari: | XVII, 126 p. 26 illus. text |
| Idioma: | anglès |
| Publicat: |
Singapore :
Springer Nature Singapore : Imprint: Palgrave Macmillan,
2019.
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| Edició: | 1st ed. 2019. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-981-13-0986-1 |
| Format: | Electrònic Llibre |
Taula de continguts:
- 1. Introduction
- 2. Authenticity versus Standardization
- 3. Translocality
- 4. Methodology
- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou
- 7. Case Study of Authentic Hunan Cuisine in Guangzhou
- 8. Conclusion and Discussion.